Personality characteristics can affect the way consumers respond or demonstrate their emotions.

Question

Quizplus · Accepted Answer

Personality traits such as extraversion, agreeableness, and neuroticism can impact how consumers express and regulate their emotions in response to marketing stimuli. For example, highly emotionally stable individuals are likely to be less influenced by emotional appeals in advertisements than those who are more neurotic.

Personality Characteristics Can Affect the Way Consumers Respond or Demonstrate