Emotional involvement drives one to consume generally through relatively strong utilitarian motivations.
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Q19: Drinking soft drinks because one really likes
Q20: The most basic needs are addressed with
Q21: Emotions create visceral responses,meaning that certain feeling
Q22: Things that lower a consumer's mood make
Q23: PANAS measures of emotions include physiological responses
Q24: Autonomic measures of assessing emotional activity require
Q25: Consumers in bad moods tend to make
Q26: Research shows that consumers who are in
Q28: The consumer with relatively high emotional expressiveness
Q29: Emotional involvement increases when the consumer receives
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