Which of the following orients consumers toward the pursuit of their aspirations or ideals?
A) Homeostatic focus
B) Assimilation focus
C) Utilitarian focus
D) Promotion focus
E) Prevention focus

Question

Quizplus · Accepted Answer

A promotion focus orients consumers toward the pursuit of their aspirations or ideals. This involves a desire for new and exciting experiences and a focus on achieving gains or favorable outcomes.

Which of the Following Orients Consumers Toward the Pursuit of Their