Which of the following orients consumers toward avoiding negative consequences?
A) Promotion focus
B) Prevention focus
C) Improvement focus
D) Hedonic focus
E) Assimilation focus

Question

Quizplus · Accepted Answer

Prevention focus orient consumers toward avoiding negative consequences. Promotion focus, on the other hand, orients consumers toward achieving positive outcomes or gains. Improvement focus focuses on making things better or improving existing conditions, while hedonic focus emphasizes pleasure and enjoyment. Assimilation focus is not a commonly used term in consumer behavior literature.

Which of the Following Orients Consumers Toward Avoiding Negative Consequences