A drive to acquire products that consumers can use to accomplish things is known as _____ motivation.
A) utilitarian
B) preventive
C) self-improvement
D) promotional
E) accommodative

Question

Quizplus · Accepted Answer

Utilitarian motivation is driven by the desire to acquire a product that can help the consumer achieve a specific goal or task, such as improving productivity or saving time. This type of motivation is focused on practical benefits, rather than emotional or psychological satisfaction.

A Drive to Acquire Products That Consumers Can Use to Accomplish