Which of the following types of customer involvement represents a continuing interest in some product or activity?
A) Enduring involvement
B) Contextual involvement
C) Situational involvement
D) Shopping involvement
E) Monetary involvement

Question

Quizplus · Accepted Answer

Enduring involvement represents a long-term interest in a product or activity, while contextual involvement refers to a temporary, specific situation, situational involvement pertains to a temporary interest, shopping involvement is related to the purchasing process, and monetary involvement reflects the importance of financial considerations in the decision-making process.

Which of the Following Types of Customer Involvement Represents a Continuing