Consumers with very high involvement in some product category are referred to as _____.
A) product enthusiasts
B) market mavens
C) product endorsers
D) product moderators
E) market movers

Question

Quizplus · Accepted Answer

Consumers with very high involvement in a product category are often referred to as product enthusiasts, as they have a strong interest and knowledge about the products.

Consumers with Very High Involvement in Some Product Category Are