Anne is extremely thrifty with her household expenses.Before buying anything,she makes sure that she is well-informed about all the best deals.This way Anne ensures that she gets more value from any purchasing activity.Which of the following types of consumer involvement is exemplified by Anne?
A) Shopping involvement
B) Momentary involvement
C) Associative involvement
D) Emotional involvement
E) Situational involvement

Question

Quizplus · Accepted Answer

Anne's behavior of being well-informed about the best deals before making any purchase shows that she is highly involved in the shopping process, which falls under shopping involvement. She puts effort into gathering information and making sure she gets the best value for her money. The other types of involvement mentioned do not apply to Anne's behavior in this scenario.

Anne Is Extremely Thrifty with Her Household Expenses