Jason is buying a new car.He does not really know much about automobiles and does not care to know much about them.However,due to the high price of the car,he gets involved in the shopping process by visiting show rooms,searching the Internet,and looking at other sources of information.Which type of involvement does this represent?
A) Enduring involvement
B) Unemotional involvement
C) Associative involvement
D) Situational involvement
E) Moderate involvement

Question

Quizplus · Accepted Answer

The scenario describes situational involvement, which is the level of interest and importance that a consumer assigns to a purchase decision based on the specific circumstances surrounding it, such as the high price of the car.

Jason Is Buying a New Car