James likes learning about latest technologies and he is especially interested in smartphones.He finds it gratifying to learn more about new models in the market and changes his phone every few months.Which of the following is exemplified by James' involvement with phones?
A) Product involvement
B) Situational involvement
C) Monetary involvement
D) Momentary involvement
E) Contextual involvement

Question

Quizplus · Accepted Answer

James' involvement with smartphones is an example of product involvement, as he is interested in and actively seeking out information about a specific product category (smartphones). Situational involvement would refer to temporary, high-involvement purchases such as a car or a house, while monetary involvement would refer to the amount of money spent on a product. Momentary involvement and contextual involvement are not relevant in this case.

James Likes Learning About Latest Technologies and He Is Especially