Anders is researching sociocultural factors related to his employer, a sporting goods manufacturer. Which of the following would be part of the sociocultural forces in a firm's external environment?
A) the interest rates prevalent in an economy
B) the laws protecting small enterprises in a nation
C) the family size of the firm's target market
D) the rate of employee attrition within the firm

Question

Quizplus · Accepted Answer

Sociocultural factors capture a society's cultures, norms, and values. Demographic trends are also important sociocultural forces. These trends capture population characteristics related to age, gender, family size, ethnicity, sexual orientation, religion, and socioeconomic class.

Anders Is Researching Sociocultural Factors Related to His Employer, a Sporting