Euan manages product design and development at a toy company. The junior managers who report to him tell him that new complementors for the firm's products are available. What should Euan's reaction be?
A) He should consult lawyers about the possibility of suing for copyright infringement.
B) If the industry barriers to entry are low, he doesn't need to do anything.
C) He needs to find out if his company as well as other companies can provide the complements.
D) If the industry barriers to entry are high, he doesn't need to do anything.

Question

Quizplus · Accepted Answer

Complements increase demand for the primary product, thereby enhancing the profit potential for the industry and the firm. Firms may choose to provide the complements themselves or work with another company to accomplish this.

Euan Manages Product Design and Development at a Toy Company