Stan is a marketing intern who has been asked to conduct a consumer behavior research for a fashion designer.The designer wants him to focus on a few selected customers who only buy customized products from the designer.Stan goes about his research by interacting with each customer to know more about their psychological makeup.In this instance,which of the following perspectives is Stan embracing?

Question

Quizplus · Accepted Answer

The idiographic perspective is focused on understanding individual behavior and the unique psychological makeup of each person. In this scenario, Stan is interacting with each customer to understand their specific behavior, which aligns with the idiographic perspective.

Stan Is a Marketing Intern Who Has Been Asked to Conduct