Danielle is a very careful shopper,and is keen on maximizing the value of every transaction she makes.She uses coupons whenever possible,and purchases items on sale to save money.However,she is likely to pay more for a product if she thinks that it is the best one to meet her or her family's needs.Which consumer behavior trait does Danielle display?

Question

Quizplus · Accepted Answer

Danielle's behavior displays a strong emphasis on maximizing the value of her purchases, which is a characteristic of value consciousness. Materialism refers to an emphasis on owning material possessions, competitiveness involves a desire to win or be better than others, innovativeness involves a willingness to try new products or ideas, and trait vanity refers to an excessive focus on one's personal appearance or image, none of which are demonstrated in Danielle's behavior.

Danielle Is a Very Careful Shopper,and Is Keen on Maximizing