Which of the following concepts are used in social judgment theory to explain attitude change?
A) Central route and peripheral route
B) Latitudes of acceptance and latitudes of rejection
C) Utilitarian function and hedonic function
D) Sentiment relations and unit relations
E) High involvement and low involvement

Question

Quizplus · Accepted Answer

Social judgment theory proposes that individuals have a range of latitudes of acceptance and rejection for certain attitudes, meaning that they will be more receptive to attitudes that fall within their latitude of acceptance and less receptive to attitudes that fall within their latitude of rejection. Attitudes falling outside of either latitude will be perceived as too extreme and likely to be rejected.

Which of the Following Concepts Are Used in Social Judgment