From a traditional advertising perspective,the basic communication model is referred to as a _____ approach.
A) "one-to-one"
B) "many-to-one"
C) "one-to-many"
D) "many-to-many"
E) "one-way-street"

Question

Quizplus · Accepted Answer

The basic communication model in traditional advertising is a "one-to-many" approach, where the advertiser sends a message to a large group of potential customers. This model assumes that the audience is passive and there is no immediate feedback or interaction between the sender and the receiver.

From a Traditional Advertising Perspective,the Basic Communication Model Is Referred