Which of the following statements is true regarding sex appeals in advertising?
A) Consumers find sexually appealing ads to be largely ineffective.
B) The use of nudity is ineffective for products that have intimate appeal.
C) Males and females alike tend to react negatively to female nudity in advertising.
D) Moderate levels of nudity are more preferred by consumers.
E) Sex appeals in ads are effective regardless of the type of product being advertised.

Question

Quizplus · Accepted Answer

Research suggests that moderate levels of nudity in advertisements are more preferred by consumers compared to high levels or no nudity. However, the effectiveness of sex appeals in advertising can vary depending on the product being advertised and the target audience. It is not true that consumers always find sexually appealing ads to be largely ineffective or that sex appeals are effective regardless of the type of product being advertised. Additionally, research indicates that males tend to react positively to female nudity in advertising while females tend to react more negatively.

Which of the Following Statements Is True Regarding Sex Appeals