ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Attitude Scenario.According to the attitude-toward-the-object approach,if Braun introduced extra styling features like straightening and curling,which of the following methods is Braun using to change consumer attitude toward its brand?

Question

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Attitude Scenario.According to the attitude-toward-the-object approach,if Braun introduced extra styling features like straightening and curling,which of the following methods is Braun using to change consumer attitude toward its brand?

Quizplus · Accepted Answer

Adding new attributes is the method Braun is using to change consumer attitude toward its brand. By introducing extra styling features like straightening and curling, the brand is adding new attributes that were not previously considered by the consumer, and this can potentially change the consumer's evaluation of Braun. This approach is consistent with the attitude-toward-the-object model, which suggests that attitudes are formed based on the beliefs and evaluations of the relevant attributes associated with the object.

ATTITUDE SCENARIO Serena Wants to Buy a New Hair Dryer. She Surfs