ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Attitude Scenario.Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models.According to the elaboration likelihood model (ELM),she is most likely to be influenced by the _____ route to persuasion.

Question

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Attitude Scenario.Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models.According to the elaboration likelihood model (ELM),she is most likely to be influenced by the _____ route to persuasion.

Quizplus · Accepted Answer

The central route to persuasion involves careful and thoughtful consideration of the true merits of the information presented, such as factual claims about energy consumption.

ATTITUDE SCENARIO Serena Wants to Buy a New Hair Dryer. She Surfs