The extent to which scarcity drives actual purchase intentions is more pronounced among cultures high in uncertainty avoidance.

Question

Quizplus · Accepted Answer

Research has shown that in cultures that are high in uncertainty avoidance, where there is a greater emphasis on avoiding risk and uncertainty, scarcity can drive actual purchase intentions to a greater extent compared to cultures that are low in uncertainty avoidance. This is because scarcity creates a sense of urgency and fear of missing out, which can lead people to make a purchase in order to avoid the uncertainty of not having the product available in the future.

The Extent to Which Scarcity Drives Actual Purchase Intentions Is