Thirst,a beverage manufacturer,markets its products using the same strategy worldwide.However,changes are made when implementing the strategy to reflect an essence of the local culture,such as the ethnicity of the people in their ads and the music used in jingles.This is an example of _____.

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This is an example of glocalization, which is the process of adapting global products or services to local cultures. Thirst is using a standardized marketing strategy worldwide but adapting it to reflect the essence of the local culture through the use of ethnicity and music in ads. This ensures that their product is relevant and appealing to local consumers while also maintaining their global brand identity. Enculturation and acculturation refer to the process of learning and adapting to a specific culture, while acclimatization refers to the process of adjusting to a new environment or climate. Accommodation refers to the process of adapting to meet the needs of specific individuals or groups.

Thirst,a Beverage Manufacturer,markets Its Products Using the Same Strategy Worldwide