Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?
A) Brand equity
B) Brand inertia
C) Brand longevity
D) Brand preference
E) Brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is the deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior. Brand equity refers to the value a brand adds to a product or service, brand inertia refers to the resistance of consumers to switch to a different brand even when faced with a better option, brand longevity refers to how long a brand lasts in the marketplace, and brand preference refers to a consumer's tendency to choose a particular brand over others based on personal preference or liking.

Which of the Following Is a Deeply-Held Commitment to Rebuy