When a consumer simply buys a product repeatedly without any real attachment,it is referred to as brand _____.
A) loyalty
B) inertia
C) longevity
D) consistency
E) persistence

Question

Quizplus · Accepted Answer

Brand inertia refers to the behavior of consumers who continue to purchase a particular brand out of habit or convenience, without any strong emotional attachment to the brand. They may simply be used to buying the product and don't see a reason to switch to a different brand. Other options like brand loyalty, consistency, longevity, and persistence indicate some level of attachment or preference towards the brand, which is not the case with brand inertia.

When a Consumer Simply Buys a Product Repeatedly Without Any