Many consumers shop at discount stores,even though they don't really like shopping there.Most of the consumers don't feel any connection with the store; it's just that they don't want to pay higher prices elsewhere.Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store?
A) Brand loyalty
B) Brand inertia
C) Brand equity
D) Brand consistency
E) Brand longevity

Question

Quizplus · Accepted Answer

Brand inertia refers to the phenomenon of customers sticking with a brand or store out of habit or convenience, even though there is no real emotional connection. In the case of shopping repeatedly at discount stores despite not enjoying the experience, customers may be exhibiting brand inertia by choosing to prioritize low prices over a more enjoyable shopping experience. Brand loyalty (A) refers to customers who have a strong emotional attachment to a brand and actively seek it out. Brand equity (C) refers to the value a brand holds in the minds of consumers. Brand consistency (D) refers to a brand's ability to deliver consistently reliable products or services. Brand longevity (E) refers to a brand's ability to stay relevant and profitable over a long period of time. None of these concepts fully capture the phenomenon described in the question.

Many Consumers Shop at Discount Stores,even Though They Don't Really