A consumer's perceived current state is also known as his or her _____ state.
A) desired
B) ideal
C) actual
D) social
E) compatible

Question

Quizplus · Accepted Answer

Perceived current state refers to the consumer's actual state, which is their current situation or condition. This can include their current level of satisfaction or dissatisfaction with a product or service, their current needs and wants, and any other relevant factors that influence their behavior. Desired and ideal states refer to the consumer's ideal situation or condition, while social and compatible states do not apply to the consumer's internal state.

A Consumer's Perceived Current State Is Also Known as His