In opportunity recognition,_____.
A) a consumer's desired state doesn't change
B) a consumer's actual state doesn't change
C) a consumer's ideal state doesn't change
D) a consumer's other state changes in some significant way
E) a consumer's current state changes in some significant way

Question

Quizplus · Accepted Answer

In opportunity recognition, the consumer's actual state doesn't change, but they perceive a gap between their current state and a more desirable state, prompting them to seek opportunities to improve or enhance their situation.

In Opportunity Recognition,_____