Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one.This is an example of a _____ search.
A) postpurchase
B) preemptive
C) prepurchase
D) passive
E) binary

Question

Quizplus · Accepted Answer

This is a prepurchase search as Don is searching for information before making the purchase decision.

Don Is Visiting Digital Stores and Searching the Internet to Learn