Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration are referred to as the _____ set.
A) inept
B) inert
C) indifferent
D) passive
E) dormant

Question

Quizplus · Accepted Answer

The inept set refers to alternatives that are considered unacceptable or unusable due to issues with their performance or design. The other options (inert, indifferent, passive, dormant) do not necessarily imply negative evaluation or rejection.

Alternatives in a Consumer's Awareness Set That Are Deemed to Be