Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem?
A) Evaluative criteria
B) Hedonic criteria
C) Informative criteria
D) Predictive criteria
E) Constructive criteria

Question

Quizplus · Accepted Answer

Evaluative criteria are the product attributes that consumers consider when reviewing possible solutions to a problem. These criteria help consumers evaluate the different options available to them and make a purchase decision. Hedonic criteria refer to the emotional or experiential benefits of a product, while informative criteria refer to the product attributes that provide information about the product. Predictive criteria are used to predict future outcomes of a purchase decision, and constructive criteria are used by consumers to create or modify a product to better meet their needs.

Which of the Following Terms Is Used to Refer to the Product