
COFFEE-MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink at her friend's house that was similar to the ones she's had at coffee shops. Her friend told her that she can make such coffee drinks with her single-serve pod coffee maker. Jane decided she'd like to buy one as she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and visited Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there were several brands of the product, such as Tassimo, Keurig, Brevity, Cuisinart, Bunn, Senseo, and Mr. Coffee. With prices ranging from as low as $20 to several hundreds of dollars, it was difficult for Jane to decide on a single brand. She was concerned about paying several hundred dollars for a coffee maker. In the end, she shortlisted Tassimo, Keurig, and Cuisinart over the others for further consideration, keeping in mind her budget as well as the product features she was looking for. She deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. She did notice that Tassimo featured Well-Fresh coffee while none of the others did, and she ended up purchasing Tassimo for $130. She bought it because that's her favorite brand of coffee and Jane strongly feels that the coffee experience at Well-Fresh coffee is found nowhere else. In buying Tassimo, Jane hoped to replicate the Well-Fresh coffee experience at home.
-Refer to Coffee-Maker Scenario.Jane realized there were several brands of the product,but in the end,she shortlisted Tassimo,Keurig,and Cuisinart over the others for further consideration,keeping in mind her budget as well as the product features she was looking for.Which of the following activities in the decision-making process best reflects Jane's choice of these three brands?
A) Need recognition
B) Search for information
C) Evaluation of alternatives
D) Choice
E) Postchoice evaluation
Correct Answer:
Verified
Q98: Vince harbors a passion for cars.He constantly
Q99: John will never purchase Sunshine Cereals because
Q100: Which of the following is a deeply-held
Q101: Negative emotions that come from failed search
Q102: Which of the following includes alternatives in
Q104: REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher,
Q105: Which of the following statements is true
Q106: Which of the following terms is used
Q107: COFFEE-MAKER SCENARIO
Jane was visiting her friend and
Q108: List the five activities in the consumer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents