COFFEE-MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink at her friend's house that was similar to the ones she's had at coffee shops. Her friend told her that she can make such coffee drinks with her single-serve pod coffee maker. Jane decided she'd like to buy one as she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and visited Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there were several brands of the product, such as Tassimo, Keurig, Brevity, Cuisinart, Bunn, Senseo, and Mr. Coffee. With prices ranging from as low as $20 to several hundreds of dollars, it was difficult for Jane to decide on a single brand. She was concerned about paying several hundred dollars for a coffee maker. In the end, she shortlisted Tassimo, Keurig, and Cuisinart over the others for further consideration, keeping in mind her budget as well as the product features she was looking for. She deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. She did notice that Tassimo featured Well-Fresh coffee while none of the others did, and she ended up purchasing Tassimo for $130. She bought it because that's her favorite brand of coffee and Jane strongly feels that the coffee experience at Well-Fresh coffee is found nowhere else. In buying Tassimo, Jane hoped to replicate the Well-Fresh coffee experience at home.
-Refer to Coffee-Maker Scenario.Jane didn't know much about coffee-makers.Therefore,she searched the Internet and visited different stores.She realized there were several brands of the product with prices ranging from as low as $20 to several hundreds of dollars.Which of the following decision-making approaches best reflects Jane's method of finding information prior to the purchase?
A) Experiential decision making
B) Habitual decision making
C) Routine decision making
D) Extended decision making
E) Limited decision making

Question

Quizplus · Accepted Answer

Jane's method of finding information prior to the purchase involved searching the Internet and visiting multiple stores, indicating an extended decision-making approach. She shortlisted brands based on budget and features and deliberately left out a brand that she had a bad experience with. She also considered the unique feature of Well-Fresh coffee offered by Tassimo, indicating a thorough evaluation of available options. This approach is typical of extended decision-making.

COFFEE-MAKER SCENARIO Jane Was Visiting Her Friend and Was Served a Coffee