When Jane and her husband decided to buy furniture,she decided to purchase a brand that her grandparents and parents had used.She didn't spend any time looking at its specific features or comparing it with other brands.All that mattered to Jane was the emotion associated with buying something closely familiar to her childhood.Which of the following types of evaluation best explains Jane's choice of brand?
A) Attribute-based evaluation
B) Affect-based evaluation
C) Feature-based evaluation
D) Benefit-based evaluation
E) Content-based evaluation

Question

Quizplus · Accepted Answer

Jane's decision to purchase a brand based on the emotion associated with it is an example of affect-based evaluation, which is influenced by emotions, feelings, and moods rather than identifying features or attributes of the product.

When Jane and Her Husband Decided to Buy Furniture,she Decided