When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?
A) Marketing communications
B) Product knowledge
C) Expert opinions
D) Social influences
E) Online sources

Question

Quizplus · Accepted Answer

Social influences, specifically from the parents of James and his wife, play a role in their evaluation of alternatives for buying a house. The opinions and preferences of their parents may influence their decision-making process. The other factors listed may also play a role in the evaluation of alternatives, but there is no explicit mention of them in the scenario.

When James and His Wife Were Looking for a New