Which of the following statements is true about the issues that affect consumer judgments?
A) Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product.
B) Brand names have an impact on consumer judgments.
C) If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate.
D) Consumers who are highly impulsive make the best judgments.
E) Brand inertia is often used by consumers as a signal of quality.

Question

Quizplus · Accepted Answer

Brand names have a significant impact on consumer judgments. Consumers often associate certain brand names with quality, reliability, and other attributes, which can affect their purchasing decisions. On the other hand, options A, C, D, and E are incorrect. Consumer judgments based on a perceived relationship between attributes of products do not always lead to negatively biased implications about the product. If consumers cannot tell the difference between two options, their judgments may not be very accurate. Consumers who are highly impulsive may not make the best judgments. Brand inertia, or the tendency of consumers to stick to familiar brands, may not always be an accurate signal of quality.

Which of the Following Statements Is True About the Issues