_____ rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
A) Conjunctive
B) Disjunctive
C) Compensatory
D) Lexicographic
E) Ordinate

Question

Quizplus · Accepted Answer

Compensatory rules allow consumers to weigh the importance of different attributes and make trade-offs between them. Poor performance on one attribute can be offset by good performance on another attribute, allowing consumers to still choose a product. Conjunctive rules require minimum performance on all attributes, disjunctive rules require high performance on at least one attribute, lexicographic rules prioritize the most important attribute, and ordinate rules involve ranking attributes and choosing the product with the highest rank.

_____ Rules Allow Consumers to Select Products That May Perform