LAWN SPRINKLER SCENARIO
Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.
-Refer to Lawn Sprinkler Scenario.Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day.Which of the following criteria is most likely responsible for Mathew's purchasing decision?
A) Relative criteria
B) Rational criteria
C) Hedonic criteria
D) Egalitarian criteria
E) Utilitarian criteria

Question

Quizplus · Accepted Answer

Mathew's purchasing decision was based on utilitarian criteria because he wanted a sprinkler that could automatically control the amount of water and pressure depending on the humidity and temperature, which would save him the hassle of manually putting on a timer and also ensure efficient water usage.

LAWN SPRINKLER SCENARIO Mathew Recently Installed a New Water Sprinkler for His Lawn