LAWN SPRINKLER SCENARIO
Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.
-Refer to Lawn Sprinkler Scenario.Mathew had to purchase a new sprinkler to replace the old,broken one.He chose one with an automated sensor that controlled the amount of water as well as the pressure depending on the humidity and temperature during the day.This way he wouldn't have to set the timer manually.In this scenario,Mathew's purchase is most likely informed by _____.
A) social influences
B) online resources
C) market communications
D) expert opinions
E) situational influences

Question

Quizplus · Accepted Answer

Mathew's purchase is most likely informed by situational influences, such as his need for a replacement sprinkler, the desire for convenience, and the availability of a sprinkler with an automated sensor. Social influences, online resources, market communications, and expert opinions are not mentioned as factors that influenced Mathew's purchase decision.

LAWN SPRINKLER SCENARIO Mathew Recently Installed a New Water Sprinkler for His Lawn