Ideal expectations are expectations about what a consumer really wants to happen during an experience if everything were ideal.
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Q3: Equity theory proposes that consumers are satisfied
Q18: Expectations are pre-consumption beliefs concerning what will
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Q23: Equitable expectations are expectations of what a
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Q27: If performance perceptions exactly match what was
Q30: Consumers who frame expectations based on what
Q31: When expectations lack a strong degree of
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