Research has indicated that when expectations are held with a strong degree of confidence,both disconfirmation and performance perceptions affect satisfaction.

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Research has shown that when someone has high expectations for something and is confident in those expectations, both positive and negative outcomes can impact their level of satisfaction. In other words, if something exceeds their expectations, they will be more satisfied than if it meets their expectations or falls short of them. Conversely, if something falls short of their expectations, they will be less satisfied than if it meets their expectations or exceeds them. This phenomenon is known as the "expectation-disconfirmation paradigm."

Research Has Indicated That When Expectations Are Held with a Strong