Equity theory proposes that consumers are satisfied with their own level of inputs and outcomes in an exchange and make no effort to compare them with that of another party.
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Q1: The confirmatory bias works in conjunction with
Q2: Confirmatory bias is present when consumers receive
Q4: The basic disconfirmation model proposes that consumers
Q5: Managers believe that initiatives that increase customer
Q6: A refrigerator is an example of a
Q7: Delight, disgust, surprise, exhilaration, and even anger
Q8: From a regulatory focus viewpoint, equitable expectations
Q9: Satisfaction as an emotion is extremely strong
Q10: Expectations about what a consumer thinks will
Q11: Durable goods are goods that are consumed
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