_____ is a mild,positive emotional state resulting from a favorable appraisal of a consumption outcome.
A) Cognitive dissonance
B) Cognitive transference
C) Consumer attribution
D) Consumer satisfaction
E) Neutral disconfirmation

Question

Quizplus · Accepted Answer

Consumer satisfaction refers to a positive emotional state that arises when a consumer evaluates a consumption outcome favorably. It means that the product or service has met or exceeded the expectations of the consumer, leading to a pleasant experience.

_____ Is a Mild,positive Emotional State Resulting from a Favorable