A mild,negative affective reaction resulting from an unfavorable appraisal of a consumption outcome is known as consumer _____.
A) dissatisfaction
B) disgust
C) regret
D) dissonance
E) disconfirmation

Question

Quizplus · Accepted Answer

Dissatisfaction is the mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome.

A Mild,negative Affective Reaction Resulting from an Unfavorable Appraisal of a Consumption