According to the expectancy/disconfirmation theory,when performance perceptions do not meet expectations,_____ occurs.
A) confirmation
B) positive disconfirmation
C) neutral disconfirmation
D) negative disconfirmation
E) satisfaction

Question

Quizplus · Accepted Answer

According to the expectancy/disconfirmation theory, when performance perceptions do not meet expectations, negative disconfirmation occurs. This means that the individual's expectations were not met and they may feel disappointed or dissatisfied. Positive disconfirmation occurs when performance exceeds expectations, and neutral disconfirmation occurs when performance meets expectations.

According to the Expectancy/disconfirmation Theory,when Performance Perceptions Do Not Meet