Expectations that form about what a consumer thinks will actually occur during an experience are called _____ expectations.
A) predictive
B) normative
C) equitable
D) ideal
E) relative

Question

Quizplus · Accepted Answer

Predictive expectations are based on a consumer's belief about what will occur during a given experience. Normative expectations are what a consumer feels should happen during an experience, equitable expectations refer to a consumer's belief about what should be given in an exchange of goods or services, ideal expectations are the highest level of expectation a consumer has, and relative expectations are based on a consumer's past experiences with similar products or services.

Expectations That Form About What a Consumer Thinks Will Actually