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Expectations of What a Consumer Thinks Should Happen Given Past

Question 68

Multiple Choice
Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____ expectations.
A) relative
B) predictive
C) ideal
D) normative
E) equitable

Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____ expectations.


A) relative
B) predictive
C) ideal
D) normative
E) equitable

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