Holly was so pleased with the service she received at a new spa in her neighborhood that she told many of her friends about her pleasant experience.Which of the following postconsumption behaviors best describes Holly's behavior?

Question

Quizplus · Accepted Answer

Holly's behavior of telling her friends about her positive experience at the spa is an example of positive word-of-mouth, where she is sharing her positive opinion about the spa with others.

Holly Was So Pleased with the Service She Received at a New