Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones are visually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape and look-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuable and rare resource of Talkie Gen Inc.?
A) direct imitation
B) strategic equivalence
C) substitution
D) innovation

Question

Quizplus · Accepted Answer

Pulse Mobiles Inc. has used direct imitation to replicate the valuable and rare resource of Talkie Gen Inc. A competing firm can succeed in replicating a firm's valuable and rare resource by directly imitating the resource in question (direct imitation) or through working around it to provide a comparable product or service (substitution).