Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm,such as a company donating to a cause every time a consumer purchases its product.These types of marketing activities would most likely be categorized as an organization's _____.

Question

Quizplus · Accepted Answer

Cause-related marketing activities are primarily driven by strategic initiatives, which are designed to enhance the value of the firm by engaging in socially responsible activities. These activities are not necessarily ethical or altruistic duties of the organization, but rather a calculated effort to build brand value and goodwill. While such activities may involve partnerships with cause-related organizations, they are primarily driven by the organization's strategic goals. Therefore, choice C is the best answer.

Cause-Related Marketing Activities Involve a Company Strategically Engaging in Socially