From an investors' or shareholders' perspective, the measure of competitive advantage that matters most is the
A) return on risk capital.
B) economic value created.
C) consumer surplus.
D) inventory turnover.

Question

Quizplus · Accepted Answer

From the shareholders' perspective, the measure of competitive advantage that matters most is the return on their risk capital, which is the money they provide in return for an equity share, money that they cannot recover if the firm goes bankrupt.

From an Investors' or Shareholders' Perspective, the Measure of Competitive