Which of the following statements is true of the balanced-scorecard?
A) It is a more or less a one-dimensional metric of measuring competitive advantages of a firm.
B) It is one of the traditional approaches of measuring firm performance.
C) Its primary focus is to base a firm's strategic goals entirely on external performance dimensions.
D) It attempts to provide a holistic perspective on firm performance.

Question

Quizplus · Accepted Answer

The three standard dimensions for measuring competitive advantage-economic value, accounting profitability, and shareholder value-are more or less one-dimensional metrics. However, conceptual frameworks like the balanced-scorecard and the triple-bottom-line attempt to provide a more holistic perspective on firm performance.

Which of the Following Statements Is True of the Balanced-Scorecard